The Sustainable Enterprise Fieldbook: When it All Comes Together

The Sustainable Enterprise Fieldbook: When it All Comes Together

Jeana Wirtenberg

Language: English

Pages: 320

ISBN: 0814412785

Format: PDF / Kindle (mobi) / ePub

The second edition of The Sustainable Enterprise Fieldbook provides a crucial update to this seminal work, published in 2008. It teaches and guides leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term.

Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question "How do I make a difference?" Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization.

Readers of The Sustainable Enterprise Fieldbook will gain access to the innovative Living Fieldbook: an online community support forum providing ongoing assistance in building a sustainable enterprise.

The fully revised Sustainable Enterprise Fieldbook: Second Edition will be essential reading for those in every sector of business and academia.
















conflict; it helps to move obstacles out of the way Everything that happens needs to happen Seen as a necessary part of evolution; it is welcomed Inviting it/exploring it/finding the direction in it Anticipate it with open arms, acknowledging it as “a part of everything” Living under a racist system requires that we make peace with conflict in order to sustain a quality of life 45 Sources: Personal communication with IBS leaders: P. Parks, Jr (California), J. K. Young (Delaware), K. Copper

hear all voices Experimental Create the space for conversations Share all information Be open about potential conflicts of interest Act with integrity and help each other; be respectful Win–win–win ● ● ● ● ● ● ● ● ● ● ● Listen deeply, for understanding Work in the inbetween spaces and across boundaries Stay present to our intention Be attractors Be careful that we understand what we mean Walk in others' shoes Seek to discover and serve mutual interests Be committed and accountable Create room

itself to swings between excitement and the depression that dashed expectations generates. Including the change factors The successful application of situational leadership depends on the leader’s ability to see, listen, and adapt to what is actually going on. Therefore, it is necessary to add Responsiveness shapes Results. When designing a spacecraft or technical instrument system, engineers build in feedback mechanisms to connect the control systems with the sensor systems. The next factor to

sustainable performance. As resources become more scarce (and expensive) and external ecosystem-service values (i.e., climate change) become more internalized or at least appreciated by shareholders, the stock performance gaps between good and bad sustainability performers may well widen even further. ■ The progression toward integrated sustainability strategies The journey to corporate sustainability can be viewed as a progression of stages (A)(L) and steps toward meeting societal expectations

qualities of sustainability strategies (above those of any good organization strategy), laid out the business case for corporate sustainability, provided examples of customized ways in which firms are pursuing a sustainability advantage, and described a seven-step model for structuring the sustainability strategy formulation and implementation process (with links to other chapters in this Fieldbook). Sustainability must become central to corporate strategy. Any good strategy creates a strong

Download sample