Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century

Now You See It: How Technology and Brain Science Will Transform Schools and Business for the 21st Century

Cathy N. Davidson

Language: English

Pages: 352

ISBN: 014312126X

Format: PDF / Kindle (mobi) / ePub

"As scholarly as [it] is . . . this book about education happens to double as an optimistic, even thrilling, summer read." —The New York Times

A brilliant combination of science and its real-world application, Now You See It sheds light on one of the greatest problems of our historical moment: our schools and businesses are designed for the last century, not for a world in which technology has reshaped the way we think and learn. In this informed and optimistic work, Cathy N. Davidson takes us on a tour of the future of work and education, introducing us to visionaries whose groundbreaking ideas will soon affect every arena of our lives, from schools with curriculums built around video games to workplaces that use virtual environments to train employees.














an avatar, fly to an “in-world” meeting place, and hold either a private meeting or a public one, if they wish.33 If you are using Second Life for the first time, it all seems a bit bizarre—and Hamilton would say that’s its charm as well as its effectiveness as a space for loosening people up, especially people from different cultures, to interact and collaborate together. You don’t “look in” on Second Life. You can’t just be an observer. You become a Resident, as users are called, which means

because our mind already knows the end to the story. That doesn’t mean that Draftfcb isn’t going to do everything it can to lead us along, even if we already know the path. Every aspect of this Cymbalta ad is rooted in the science of attention. Not much is left to chance in a multi-billion-dollar industry.7 Music helps keep us on our way. The Cymbalta ad has a sound track, an adaptation of a poignant piece by Robert Schumann, Kinderszenen, opus 15, no. 1, the same music played in a dramatic

slap-happy technology utopian, it may well be because I’ve seen before and after—and the VCR was the epitome of before. The technological device that was designed to bring you pleasure brought more than its share of pain. It was a little like my physical rehab. To get it going, you had to go through a lot of procedures, and the final product was never as good as the original. The Internet and all the mobile devices that came after may seem like an extension of the VCR, but I think of them as its

need to improvise and make a bridge. This checklist looks like something one might find in a Harvard Business School book, the answers as good as an executive might offer up. When I ask him how he came up with his project-plan form, Mr. Germain notes that his father is a management consultant who often works with businesses adjusting to the shock waves of the new, digital global economy. Of course! I should have known. A program of learning for CEOs grappling with the twenty-first century is

first task of the morning is to set the timer for an hour or ninety minutes, pull up the project on his desktop screen, and go for it until the bell starts ringing so crazily that Felix is grinning and waving his hands and the whole thing rocks and rolls. That’s his signal to give himself time to think about the work he’s accomplished so far. He does this by going for his morning coffee and sipping it while taking a stroll around his entire building. When he returns to his desk, he then decides

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